AI Insights · Timothy · July 2022
Top 5 Parenting Apps in Australia Q2 2022: Unified Platform Performance
Discover the performance trends of the top 5 parenting apps in Australia for Q2 2022, including downloads, revenue, and active users.
In the second quarter of 2022, the top 5 parenting apps on a unified platform in Australia demonstrated varied performance in terms of downloads, revenue, and active users. Here's a closer look at how each app fared during this period.
FamilyAlbum - Photo Sharing from MIXI, Inc. showed consistent weekly revenue, peaking at approximately $1.2K in the final week of June. Weekly downloads saw a noticeable increase, reaching around 2.9K in mid-May. Active users exhibited steady growth, climbing from 68.6K at the end of March to nearly 80K by the end of June.
Pregnancy + | Tracker App by Philips Digital UK Limited experienced a gradual decline in weekly revenue, falling to about $179 by the end of June. However, the app maintained a stable download rate, with slight fluctuations, peaking at 2.6K in the week of May 23. Active users remained relatively consistent, hovering around the 42K mark throughout the quarter.
Be Closer: Family location from Applabel LTD saw a decrease in weekly revenue, dropping from $5.3K at the end of March to $3.1K by the end of June. Downloads fluctuated significantly, with a notable dip in late May before recovering slightly in June. Active users also showed a downward trend, falling from 2.1K at the end of March to about 1.4K in the final week of June.
Track Family GPS Location - Sp by Appmaking LTD displayed an upward trend in weekly revenue, reaching approximately $1.7K in mid-June. Downloads spiked in early June, peaking at 1.2K, before dropping sharply towards the end of the month. Active users saw a similar pattern, with a high of 800 in mid-April, declining to just over 100 by the end of June.
Finally, Contraction Timer & Counter 9m from Neiman showed a steady revenue stream, with weekly figures ranging between $200 and $400. Downloads peaked at 2K in late May, while active users increased steadily from 3.3K at the end of March to nearly 4K by the end of June.
These insights into the top parenting apps in Australia for Q2 2022 are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.
