Top 5 Parenting Apps Performance in Africa Q2 2022

In the second quarter of 2022, the top five parenting apps in Africa demonstrated varied performance metrics across downloads, revenue, and active user trends. Here’s a closer look at the data sourced from Sensor Tower.

شرطة الأطفال - مكالمة وهمية saw a significant number of weekly downloads, with figures starting at 47.5K in late March and peaking at approximately 70.5K by mid-June. Active users also showed growth, rising from 166.7K at the end of March to around 197.6K by the end of June.

My Family - Family Locator experienced fluctuations in weekly revenue, beginning the quarter at $1.9K and ending at $1.7K. The app’s weekly downloads remained relatively stable, with a slight decline from 13.8K in late March to 14.4K by the end of June. Active users showed an upward trend, increasing from 52.7K to approximately 64.5K over the quarter.

Paint and Learn Animals had a notable drop in weekly downloads, starting at 19.5K in late March and dwindling to just 575 by the end of June. Active users mirrored this trend, decreasing from 14.7K to about 2.2K over the same period.

Learn Music & Songs Xylophone experienced a sharp decline in both weekly downloads and active users. Downloads dropped from 19.7K in late March to 677 by late June, while active users fell from 30.5K to around 7.3K.

Be Closer: Family location showed significant fluctuations in weekly downloads, starting at 3.2K in late March, peaking at 31.4K in mid-May, and settling at 9.9K by the end of June. Active users also varied, starting at 5.8K in late March and reaching about 14.4K by late June. Revenue for the app fluctuated throughout the quarter, with figures ranging from $760 to $1.4K.

These insights highlight the dynamic nature of app performance in the parenting category across Africa. For more detailed insights, visit Sensor Tower.