AI Insights · Timothy · July 2022
Top 5 Parenting Apps Performance in New Zealand Q2 2022
Explore the performance of the top 5 parenting apps in New Zealand for Q2 2022, featuring trends in weekly downloads, revenue, and active users.
In the second quarter of 2022, the top five parenting apps in New Zealand showed significant activity. These insights are based on data from Sensor Tower, providing a comprehensive look at weekly downloads, revenue, and active user trends for these apps.
Be Closer: Family location from Applabel LTD saw a steady weekly revenue, peaking at around $587 in late March and gradually declining to approximately $367 by the end of June. Weekly downloads varied significantly, with a high of 1.3K in mid-June, while weekly active users followed a similar trend, reaching a peak of 1.4K in mid-June before settling at around 418 by the end of the quarter.
Little Ones™, developed by LittleONES, experienced a fluctuating revenue trend, starting at $651 at the end of March and reaching a maximum of around $1.4K in mid-June. The app's weekly downloads remained relatively stable, with a slight increase in late April and early May, peaking at 102.
Solid Starts from Solid Starts showed a gradual increase in weekly revenue, beginning at $259 in late March and peaking at approximately $603 in mid-June. Downloads showed a consistent upward trend, starting at 170 and reaching 304 by the end of June. Weekly active users also increased steadily, starting at 770 and peaking at around 1.1K.
FamilyAlbum - Photo Sharing by MIXI, Inc. had a more variable weekly revenue, starting at $197 and seeing fluctuations throughout the quarter, ending at around $158. Downloads remained relatively stable, peaking at 447 in late May. The app maintained a high number of weekly active users, averaging around 11.5K throughout the quarter.
Find my kids: live GPS tracker from GEO TRACK TECHNOLOGIES INC showed a significant number of downloads, peaking at 3.5K in early May. The app's weekly revenue saw a rise in mid-April, with a peak of $284 in late March, and a slight decline towards the end of June. Active users consistently hovered around 15K, peaking at approximately 18.6K in late April.
These insights demonstrate the dynamic nature of the parenting app market in New Zealand for Q2 2022. For more detailed analytics and insights, visit Sensor Tower.
