Top 5 Parenting Apps in Kenya Q2 2022 Performance Review

In Q2 2022, the top 5 parenting apps in Kenya showed varied performance in terms of weekly downloads, revenue, and active users. Here’s a closer look at the key metrics for these apps, with data sourced from Sensor Tower.

My Family - Family Locator from Friendzy Limited saw weekly revenue mostly stable, hovering around $60 with a peak of $96 in the week of April 4. Weekly downloads fluctuated, with a notable increase to 348 in the week of May 2. Active users showed a slight decline over the quarter, starting at 2.8K and reaching approximately 2.7K by the end of June.

Be Closer: Family location by Applabel LTD displayed a steady revenue trend, peaking at $104 in the week of June 6. Downloads varied significantly, with a high of 1.2K in early April and a low of 42 in mid-May. Active users saw an initial surge to 1.7K in the week of April 4, then stabilized around 200-300 towards the end of the quarter.

BabySparks - Development Activ from BabySparks had moderate revenue performance, peaking at $72 in early May. Downloads were relatively low but consistent, with a slight increase in mid-June. Active users remained stable, fluctuating between 150 and 270 over the quarter.

Qustodio Parental Control App by Qustodio LLC experienced a decline in revenue, starting at $80 and dropping to around $16 by the end of June, with intermittent peaks. Downloads were minimal, with a notable rise to 48 in late June. Active users showed a similar trend, peaking at 71 in the week of June 20.

Find my kids: live GPS tracker from GEO TRACK TECHNOLOGIES INC maintained a low but steady revenue around $6-7 throughout the quarter. Downloads remained consistent, generally around 50-80 per week. Active users saw a downward trend, starting at 593 and decreasing to 429 by the end of June.

For more detailed insights, visit Sensor Tower.