AI Insights · Timothy · July 2022
Top 5 Parenting Apps Performance in Ghana - Q2 2022
Explore the performance trends of the top 5 parenting applications in Ghana during the second quarter of 2022, covering weekly downloads, revenue, and active users.
In the second quarter of 2022, the top 5 parenting applications in Ghana showed varied performance trends according to Sensor Tower data. Below is an overview of the weekly downloads, revenue, and active users for each app.
My Family - Family Locator from Friendzy Limited saw a decline in weekly revenue, starting at $765 in late March and dropping to $387 by the end of June. Weekly downloads peaked at approximately 13K in mid-April, before declining to around 3K by early June, and then recovering to 7.5K at the end of the quarter. Active users fluctuated between a high of 39K in early April and a low of 24K in early June, finishing the quarter at 36K.
Be Closer: Family location by Applabel LTD had a relatively stable revenue stream, with a slight increase towards the end of June, reaching $67. Downloads grew significantly from less than 200 in late March to around 2.4K by mid-June, before dipping to 1.6K at the end of the quarter. The app’s active users showed a similar trend, rising from 307 in late March to a peak of 2.7K in mid-June.
BabySparks - Development Activ from BabySparks experienced modest weekly revenue, peaking at $47 on several occasions. Downloads were low throughout the quarter, with a maximum of 136 in early April and a minimum of 0 in mid-June. Active users followed a downward trend from 95 in late March to 18 in mid-June, with a slight recovery to 111 by the end of June.
Parental Control App- FamiSafe from Shenzhen Wondershare Software Co., Ltd. had minimal revenue, peaking at $19 in late May. Downloads remained consistent, averaging around 40 per week, with a slight increase to 62 in mid-June. Active users ranged from 104 to 154 throughout the quarter, maintaining a steady user base.
Find my kids: live GPS tracker by GEO TRACK TECHNOLOGIES INC had a steady weekly revenue of around $5, with a slight increase to $9 in mid-June. Downloads peaked at 3K in early June, but dropped to 430 by the end of the quarter. Active users saw significant fluctuation, peaking at 6.6K in early May and declining to 3.2K by late June.
These insights highlight the dynamic nature of the parenting app market in Ghana during Q2 2022. For more detailed analytics and insights, visit Sensor Tower.
