AI Insights · Timothy · July 2022
Top 5 Parenting Apps Performance in Africa Q2 2022
Discover the performance trends of the top 5 parenting apps in Africa during Q2 2022, including weekly downloads, revenue, and active users.
During the second quarter of 2022, the top 5 parenting applications in Africa showed varied performance trends in terms of weekly downloads, revenue, and active users. Below is an overview of each app's performance, based on data from Sensor Tower.
My Family - Family Locator from Friendzy Limited experienced fluctuations in weekly revenue, peaking at around $2.2K in early May and dropping to approximately $1.4K in mid-June. Downloads also varied, reaching a high of 20.1K in the first week of May, before settling at around 14.4K by the end of June. Active users saw a general upward trend, starting at 52.7K in late March and rising to 64.5K by the end of the quarter.
Be Closer: Family location by Applabel LTD showed a more dramatic fluctuation in weekly downloads, with a peak of 31.8K in mid-May, followed by a drop to 9.9K by the end of June. Revenue was relatively stable, peaking at around $1.4K in late May. Active users saw a significant increase, starting at 5.8K in late March and reaching 45.3K in mid-May, before stabilizing around 14.4K by the end of the quarter.
BabySparks - Development Activ from BabySparks had a relatively modest performance compared to the other apps. Weekly revenue varied, peaking at approximately $1.7K in late June. Downloads reached a high of 1.6K in mid-April but dropped to around 645 by the end of June. Active users saw a gradual decline from 3K in early April to around 2.3K by the end of the quarter.
Find my kids: live GPS tracker by GEO TRACK TECHNOLOGIES INC experienced steady performance in weekly downloads, peaking at 6.3K in early May and settling at around 3.8K by the end of June. Revenue remained stable, with a peak of approximately $742 in early June. Active users showed a slight increase, moving from 11.7K in late March to 13.7K by the end of June.
Online Monitor (Last Seen) by LAT Systems had the lowest weekly downloads among the top 5, peaking at 369 in mid-April and dropping to around 202 by the end of June. Revenue was relatively stable, peaking at $177 in mid-April. Active users saw a decline, starting at 963 in late March and dropping to around 794 by the end of June.
For more detailed insights and data, visit Sensor Tower.
