AI Insights · Timothy · July 2022
Top 5 News Apps Performance in Kenya Q2 2022
An overview of the performance of the top 5 news apps in Kenya for the second quarter of 2022, based on downloads, revenue, and active users.
In the second quarter of 2022, the performance of the top 5 news applications in Kenya showed varied trends in downloads, revenue, and active users. Data from Sensor Tower reveals key insights into the market dynamics for these apps on a unified platform.
Nation ePaper from Nation Media Group Ltd experienced a steady increase in weekly revenue, peaking at approximately $669 in the week of May 23. Weekly downloads fluctuated, with a high of 81 downloads in the week of April 11, and a low of 38 downloads in the final week of June.
Bloomberg: Business News Daily showed significant revenue growth, reaching about $669 in the week of April 18. Weekly downloads were robust, peaking at 912 in the week of May 2. Active users saw a slight decline mid-quarter, from 3.9K in early May to 3.3K by the end of June.
The Economist - News, Podcasts maintained a consistent revenue stream, peaking at $280 in the week of May 2. Weekly downloads were highest at 619 in early April, while active users remained relatively stable, fluctuating between 2K and 2.3K throughout the quarter.
The Wall Street Journal. reported a steady increase in weekly revenue, hitting $191 in the week of May 30. Downloads peaked at 691 in mid-April, and active users showed a slight decline from 3.3K in early May to 2.8K by the end of June.
The Standard Digital e-Paper had a notable rise in weekly revenue, reaching $254 in the final week of June. Weekly downloads varied, with a high of 77 in early May and a low of 16 in the week of May 30.
These insights, sourced from Sensor Tower, provide a comprehensive overview of the performance of leading news apps in Kenya for Q2 2022. For more detailed analytics, visit Sensor Tower.
