AI Insights · Timothy · July 2022
Top 5 Navigation Apps in Kenya: Q2 2022 Performance
Explore the performance of the top 5 navigation apps in Kenya during Q2 2022, including trends in downloads, revenue, and active users, based on Sensor Tower data.
In the second quarter of 2022, the top 5 navigation apps in Kenya demonstrated varied performance across weekly downloads, revenue, and active users. Here's a detailed look at how each app fared:
Google Maps saw a fluctuating trend in weekly downloads, starting at around 1.7K in late March and peaking at approximately 2.8K in mid-April. Active users hovered around the 90K to 100K mark, with a slight dip to about 89.5K in early June before recovering to 93.5K by the end of the quarter.
Waze Navigation & Live Traffic experienced a steady decline in weekly downloads, from 1.5K at the start of the quarter to around 930 by the end of June. Active users followed a similar trend, decreasing from about 5.2K in early April to 4.6K in mid-June, with a slight recovery to 4.8K at the end of the quarter.
The Bolt Driver App showed a positive trend in downloads, starting at nearly 5K in late March and climbing to about 6.2K by late June. Active users also increased from around 37K to 39K over the quarter, indicating growing engagement from its user base.
Spoten Phone Location Tracker had modest weekly download numbers, peaking at 1.2K in early April before stabilizing around 100-200 downloads per week. Revenue showed consistent earnings, with a peak of $104 in early June. Active users saw a decline from 1.7K in early April to about 200 by the end of June.
Finally, Qibla Compass (Kaaba Locator) maintained stable weekly downloads, averaging around 70-100. Revenue was negligible, with only a minor spike of $7 in early May. Active users remained fairly steady, fluctuating between 50 and 70 throughout the quarter.
This data highlights the varied performance and user engagement of navigation apps in Kenya for Q2 2022. For more detailed insights, visit Sensor Tower.