Top 5 Lifestyle Apps Performance in South Africa Q2 2022

In the second quarter of 2022, the top 5 lifestyle applications in South Africa showed varied performance metrics in terms of weekly downloads, revenue, and active users. Here's a detailed look at each app's performance, based on data from Sensor Tower.

Relax - Age Magic & Meditation from go live llc had a notable presence in the market. Weekly downloads peaked at 46.6K in the week of April 18, before experiencing a decline and stabilizing around 18.8K by the end of June. Weekly revenue for the app was minimal, consistently at $1 from May through June. The app's weekly active users saw a high of 40.6K in mid-April, gradually decreasing to approximately 21.8K by the end of the quarter.

Pinterest maintained a steady performance throughout the quarter. Weekly downloads remained relatively stable, averaging around 22K to 24K. The app did not generate any revenue during this period. However, it boasted a strong user base with weekly active users fluctuating slightly between 1.54M and 1.68M, ending the quarter at around 1.61M.

Movies Downloader from Gnomes exhibited a significant rise in weekly downloads, peaking at 21.9K in mid-May and then stabilizing around 13.5K by the end of June. The app did not report any revenue during this time frame. Weekly active users surged from 899 at the start of the quarter to 24.3K by the end of June, indicating a growing user engagement.

COIN: Always Be Earning, published by XY Labs, Inc., showed a noteworthy increase in both downloads and revenue. Weekly downloads saw a significant spike to 18.1K in early May before stabilizing around 4.5K by the end of June. Weekly revenue also saw growth, peaking at $292 in early June. Active user numbers increased from 814 at the start of the quarter to approximately 13.3K by the end of June.

Money Well - Games for rewards had a consistent performance with weekly downloads ranging between 4.9K and 7.8K. The app did not generate any revenue during this period. Weekly active users remained relatively stable, starting at 13.5K and ending at 14.8K by the end of June.

For more detailed insights and data, visit Sensor Tower.