Top 5 Lifestyle Apps Performance in the US, Q2 2022

In Q2 2022, the top 5 lifestyle apps in the United States showed varied performance trends across downloads, active users, and revenue metrics. Here’s a closer look at their performance based on Sensor Tower data.

Pinterest experienced fluctuations in weekly downloads, starting at 371K at the end of March and dipping to 275K by the end of April. The trend picked up again, peaking at 338K in early June before stabilizing around 315K by the end of the quarter. The app maintained a robust weekly active user base, ranging from 41.9M to 42.8M, with a slight peak mid-quarter.

Amazon Alexa saw a relatively stable download trend, with weekly downloads ranging between 139K and 173K. Weekly active users showed a slight fluctuation, starting at 5.1M at the end of March, peaking at 5.3M in mid-May, and settling around 5M by the end of June.

NGL: ask me anything experienced a significant surge in performance. Weekly downloads skyrocketed from 8K in early June to over 1M by mid-June, ending the quarter at 634K. Weekly revenue also showed a robust start, reaching $341K by mid-June and peaking at $360K the following week. Active users mirrored this trend, increasing from 6.9K to over 1.2M by the end of June.

Google Home maintained a steady download rate, averaging around 150K to 165K downloads per week. Active users fluctuated slightly, starting at 2.8M at the end of March, dipping to 2.7M mid-quarter, and rising to nearly 2.9M by the end of June.

Ring - Always Home exhibited consistent growth in downloads, starting at 140K at the end of March and increasing to 171K by the end of June. Weekly active users also showed a positive trend, growing from 7.3M to nearly 7.9M over the quarter.

For a more in-depth analysis and additional insights, visit Sensor Tower.