Top 5 Lifestyle Apps in South America in Q2 2022

In the second quarter of 2022, South America's lifestyle app market saw notable performances from Pinterest, Cash’em All: Play & Win, Lucky Money - Win Real Cash, Cash Inbox, and Google Home. Below, we break down the trends in weekly downloads and active users for each app.

pinterest saw a consistent performance throughout Q2 2022. Weekly downloads ranged from approximately 583K to 626K, with a slight dip towards the end of June. The app's weekly active users exhibited a steady upward trajectory, starting at around 38.5M and reaching up to 40.8M by the end of the quarter.

cash’em All: Play & Win experienced fluctuations in weekly downloads, peaking at 298K in early May and dropping to around 146K in mid-June. Despite these fluctuations, weekly active users showed a general increase, moving from approximately 532K at the start of the quarter to around 564K by the end.

lucky Money - Win Real Cash had a strong presence with weekly downloads peaking at 235K in early May. Active users for the app started at around 921K and increased to over 1M by the end of June, showcasing a steady growth trend.

cash Inbox observed a significant rise in weekly downloads, starting at 55K in late March and peaking at 220K by late May. Active users mirrored this growth, beginning at approximately 43K and reaching nearly 289K by the end of the quarter.

Finally, Google Home maintained a stable performance with weekly downloads consistently around 110K to 126K. Active users showed a slight fluctuation but remained strong, ranging from around 928K to 1M throughout the quarter.

For more detailed insights and data, visit Sensor Tower.