Top 5 Lifestyle Apps Performance in Serbia, Q2 2022

During the second quarter of 2022, the top 5 lifestyle apps in Serbia showcased varied performance metrics on the unified platform. Here’s a closer look at their weekly downloads, revenue, and active user trends.

Glovo: Food Delivery and More from Spain saw an overall upward trend in weekly downloads. Starting from around 5.6K downloads at the end of March, the app peaked at approximately 8.3K in the week of June 20, concluding the quarter with close to 8K downloads.

Pinterest exhibited fluctuating download numbers throughout Q2. The app began with roughly 5.5K downloads and experienced a high of about 6.6K in early May. However, by the end of June, downloads dipped to around 5.3K.

The Coca-Cola: Play & Win Prizes app had a notable recovery in downloads after a significant drop. Starting with nearly 5.7K downloads at the end of March, it hit a low of around 1.1K in late April. The app then rebounded, reaching approximately 7.1K downloads in mid-June before ending the quarter with around 6K downloads.

AdBaloo, a local Serbian app, showed a mixed performance in downloads. The app started strong with about 3K downloads, experienced a mid-quarter dip, and then stabilized around 1.9K to 2.3K downloads, closing June with roughly 2.3K downloads. Revenue-wise, AdBaloo had minimal earnings, peaking at $5 in mid-April.

Mi Home from China demonstrated a steady download performance, starting at approximately 887 downloads and reaching a peak of around 1.1K by the end of June. Revenue for Mi Home remained negligible throughout the quarter, with minor peaks of $1 and $2 in April and June, respectively.

These insights, sourced from Sensor Tower, highlight the dynamic landscape of lifestyle apps in Serbia. For more detailed analytics and trends, visit Sensor Tower.