Top 5 Lifestyle Apps in Romania: Q2 2022 Performance

In the second quarter of 2022, the top 5 lifestyle applications in Romania exhibited diverse performance metrics, according to Sensor Tower. Here’s a closer look at the weekly downloads and active users for these apps.

Glovo: Food Delivery and More saw its weekly downloads start strong, peaking at around 34K in mid-April before gradually declining to about 21.5K by the end of June. Active users for Glovo hovered around 250K to 290K throughout the quarter, with a slight dip in mid-June.

MyEdenred experienced significant growth in weekly downloads, starting at 9.3K at the end of March and surging to nearly 60K by the end of June. Active users also reflected this upward trend, increasing from 148K to almost 300K over the quarter.

Pinterest maintained a steady download rate, with weekly downloads fluctuating between 14.5K and 20K. Active users remained relatively stable, averaging around 1.7M to 1.8M throughout the quarter.

The H&M - we love fashion app had more modest weekly downloads, ranging from 6.8K to 11K. However, its active user base showed an overall increase, growing from 232K to around 266K by the end of June.

Lastly, Relax - Age Magic & Meditation exhibited a fluctuating pattern in weekly downloads, with a notable peak of 26K in early April, followed by a decline to below 500 by the end of June. Active users also showed variability, starting at about 9.8K and peaking at 43.8K in mid-April before stabilizing around 9.3K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.