Top 5 Lifestyle Apps in Kenya in Q2 2022

The second quarter of 2022 saw notable trends in the performance of the top 5 lifestyle apps in Kenya. Here’s a closer look at their weekly downloads, active users, and revenue, as reported by Sensor Tower.

MySafaricom from Safaricom Limited experienced a varied download rate throughout the quarter. Weekly downloads peaked at 75K in the first week of April before seeing a general decline, closing the quarter at approximately 28K. Active users for the app remained relatively stable, starting at 1.89M in late March and slightly increasing to 1.96M by the end of June.

My Airtel by Airtel Africa showed fluctuating download numbers, starting with 39K in late March and decreasing to around 14K by the end of June. The app's active users followed a similar trend, starting at 231K and ending the quarter at approximately 206K.

Glovo: Food Delivery and More from Glovoapp 23SL had a steady performance with weekly downloads ranging from around 9.7K to 13.6K. Active users remained consistent, starting at 116K in late March and ending at 118K in late June.

Pinterest maintained a stable download rate throughout the quarter, with numbers generally between 10K and 14K. The app's active users hovered around the 310K mark, showing little variation over the three months.

Tattoo my Photo 2.0 by Bizo Mobile had more modest numbers, with weekly downloads fluctuating between 4.2K and 7.7K. Active users stayed relatively constant, starting at 5.2K in late March and ending at approximately 3.6K by the end of June.

These insights are based on data from Sensor Tower. For more detailed information and further insights, you can visit Sensor Tower's platform.