AI Insights · Timothy · July 2022
Top 5 Lifestyle Apps in Europe Q2 2022
Explore the performance of the top 5 lifestyle apps in Europe for Q2 2022, focusing on weekly downloads, revenue, and active users.
In Q2 2022, the top 5 lifestyle applications in Europe, as measured by Sensor Tower, revealed diverse performance trends across weekly downloads, revenue, and active users.
Pinterest maintained a steady weekly download rate, starting at around 724K and peaking at approximately 748K in mid-April. However, the downloads saw a slight decline towards the end of the quarter, reaching around 663K. The app consistently engaged a significant user base, with weekly active users fluctuating between 82M and 83M.
Relax - Age Magic & Meditation exhibited remarkable growth in weekly downloads at the beginning of the quarter, peaking at around 435K in mid-April. However, this number declined to approximately 73K by the end of June. The app's weekly revenue showed a positive trend, starting at $575 and increasing to a peak of $1.2K at the end of May, before settling at around $774. Active users mirrored the download trends, rising to a high of 557K in mid-April and then decreasing to about 165K by the end of June.
Glovo: Food Delivery and More maintained a consistent weekly download figure, hovering around 230K throughout the quarter. The app's active user base showed a steady increase, starting at approximately 3M at the beginning of the quarter and reaching around 3.3M by the end of June.
Google Home experienced relatively stable weekly downloads, starting at around 228K and fluctuating slightly before ending the quarter at approximately 188K. Active users showed a slight decline from around 2.2M to about 1.97M over the same period.
Mi Home had a steady download rate, starting at around 146K and increasing to approximately 178K by the end of June. The app's weekly revenue varied, peaking at $1.7K in early June. Active users remained relatively constant, fluctuating around 2.6M throughout the quarter.
These insights are based on data from Sensor Tower. For more detailed insights, visit Sensor Tower's platform.