Top 5 Lifestyle Apps on Unified Platform in Estonia - Q2 2022

During the second quarter of 2022, the top 5 lifestyle apps in Estonia showcased varying trends in downloads and revenue. Below, we delve into the specifics of each app's performance based on data from Sensor Tower.

Pinterest experienced a relatively consistent pattern in weekly downloads. The app saw a peak of approximately 1K downloads in the week of May 9. However, downloads fluctuated slightly, ranging from 770 to 1K over the quarter.

Mi Home - Manage smart devices showed a notable upward trend in weekly downloads. The app started with about 489 downloads at the end of March, peaking at around 923 in mid-June. The general trend indicates a growing interest in smart device management solutions in Estonia.

MyStockmann had a dramatic increase in weekly downloads, particularly in the weeks of May 30 and June 6, with downloads soaring to approximately 2K and 1.8K, respectively. This spike was significant compared to the earlier weeks, where downloads were much lower, suggesting a surge in user acquisition efforts or seasonal interest.

Coca-Cola: Play & Win Prizes saw a gradual increase in weekly downloads throughout the quarter. Starting off with 265 downloads at the end of March, the app reached around 1K downloads by the end of June. This steady growth indicates a rising engagement with Coca-Cola's promotional activities.

obimy witnessed a mixed trend in downloads. The app peaked at around 1.8K downloads in mid-April but saw a decline to around 210 by the end of June. Despite the fluctuations, the app maintained a strong presence in the lifestyle category.

For more detailed insights and data on app performance, visit Sensor Tower.