AI Insights · Timothy · July 2022
Top 5 Lifestyle Apps in Bulgaria Q2 2022 Performance Review
Discover the performance trends of the top 5 lifestyle apps in Bulgaria during Q2 2022, including downloads, active users, and revenue metrics from Sensor Tower.
In the second quarter of 2022, the top 5 lifestyle applications in Bulgaria showcased diverse performance patterns on the unified platform, encompassing both iOS and Android data. Let's delve into the weekly trends for each app, as reported by Sensor Tower.
Glovo: Food Delivery and More saw a noticeable fluctuation in weekly downloads, starting at around 10.6K in late March and gradually decreasing to approximately 4K by the end of June. Despite the decline in downloads, the app maintained a consistent number of weekly active users, peaking at around 63.6K in early June before settling at around 59.5K by the end of the quarter.
Pinterest experienced steady weekly downloads throughout Q2, with numbers ranging between 4.7K and 6.5K. The app's weekly active users hovered around the 560K to 620K mark, demonstrating a stable user engagement with a slight decrease towards the end of the quarter.
Coca-Cola: Play & Win Prizes had a varied download pattern, starting at around 1.4K in late March and experiencing a spike to approximately 5.1K in early May, before tapering off to around 1.9K by the end of June. The app's weekly active users showed an upward trend early in the quarter, peaking at around 8.7K in early May, and then a gradual decline to around 5.7K by the end of June.
H&M - we love fashion exhibited a peak in weekly downloads in early April with approximately 6.1K, followed by a general decline to about 1.5K by the end of June. Despite the drop in downloads, the app maintained a relatively steady number of weekly active users, peaking at around 54.4K in early April and stabilizing at around 45.7K towards the end of the quarter.
Mi Home showed a consistent increase in weekly downloads, starting from about 1.3K in late March and reaching approximately 1.8K by the end of June. The app's weekly active users remained stable, fluctuating slightly around the 29K to 31K range throughout the quarter.
For more detailed insights and data on these applications, visit Sensor Tower.
