AI Insights · Timothy · July 2022
Top 5 Lifestyle Apps in Nigeria Q2 2022: Unified Platform Performance
Explore the performance trends of the top 5 lifestyle apps in Nigeria for Q2 2022, including weekly downloads, revenue, and active users.
In the second quarter of 2022, the top 5 lifestyle apps in Nigeria demonstrated varied performance metrics across weekly downloads, revenue, and active users. Here's a closer look at their trends:
Tinder Dating App: Chat & Date
Weekly revenue for Tinder showed fluctuations, peaking at approximately $17.5K at the start of the quarter and ending with around $12K by late June.
Downloads remained relatively stable, averaging around 16K to 17K per week, with a slight dip to 15.2K in the final week of June.
Active users saw a steady increase, starting at 331K and reaching around 345K by the end of the quarter.
Bumble Dating App: Meet & Date
Bumble's weekly revenue had its highs and lows, starting at $2.8K and peaking at $4.9K towards the end of May.
Downloads hovered between 5.9K and 7.5K, maintaining a consistent performance throughout the quarter.
Active users increased from 91.8K to 116K, showing a steady upward trend.
Badoo's revenue exhibited minor variations, with a peak of $3.9K in early May and a gradual decline to around $2.6K by late June.
Downloads remained stable, averaging about 9K per week.
Active users stayed consistent, fluctuating slightly around the 257K to 260K range.
Kismia's revenue peaked at $1.9K in early May and dipped to $652 by the end of June.
Downloads showed a downward trend, starting at 4.2K and ending at 2.3K.
Active users varied, peaking at 4.5K in late April and dropping to 2.3K by the quarter's end.
Soulight-Online Psychic Advice
Soulight's revenue saw a significant increase, from $19 at the start of the quarter to $1.8K in early June, before dropping to $50 by the end of June.
Downloads began at zero but saw a spike to 367 in mid-June, before settling at 89.
For more detailed insights and data, visit Sensor Tower.
