Top 5 Lifestyle Apps in Kenya Q2 2022

In the second quarter of 2022, the top 5 lifestyle applications in Kenya showcased varied performance metrics across downloads, revenue, and active users. Here’s a closer look at how these apps fared during this period, based on data from Sensor Tower.

Tinder Dating App: Chat & Date saw significant revenue growth, peaking at around $4.1K in mid-April and maintaining figures above $3.2K throughout the quarter. Weekly downloads fluctuated, reaching a high of approximately 12K in mid-April, while active users varied from 82K to 97K, showing a general trend of stability.

Bumble Dating App: Meet & Date experienced a gradual increase in weekly revenue, hitting nearly $2K in early June. Downloads saw a notable rise in mid-June, peaking at 3.2K, and active users showed consistent growth, reaching around 28K by the end of the quarter.

OkCupid Dating: Date Singles displayed a varied revenue trend, with the highest weekly revenue at $407 in early May. Downloads peaked at approximately 2.6K in mid-June, while active user numbers consistently rose throughout the quarter, hitting around 25K at the end of June.

ShivYog Play had a modest revenue performance, with the peak at $225 in late May. The app saw minimal download activity, with only 4 downloads in mid-June, indicating a relatively low user acquisition during the period.

Muzz: Muslim Marriage & Social showed steady weekly revenue, reaching up to $203 by the end of June. Downloads remained relatively stable, with a peak of 273 in late May. Active users ranged from 2.1K to 2.5K, showing minor fluctuations throughout the quarter.

For more detailed insights and data, visit Sensor Tower.