AI Insights · Timothy · July 2022
Top 5 Lifestyle Applications in Australia Q2 2022
Discover the performance trends of the leading lifestyle apps in Australia during Q2 2022, covering weekly downloads, revenue, and active users.
Throughout the second quarter of 2022, the top 5 lifestyle applications in Australia demonstrated diverse trends in weekly downloads, revenue, and active users. Here's an overview of their performance based on data from Sensor Tower.
Tinder Dating App: Chat & Date exhibited significant weekly revenue fluctuations, ranging from around $529K to $716K. The app's weekly downloads experienced a gradual decline at the beginning of the quarter, dropping from 17.4K to 10.8K, before stabilizing around 11K. Active users saw a general upward trend, increasing from approximately 1.19M to 1.29M by the end of June.
Bumble Dating App: Meet & Date showed stable revenue growth, peaking at roughly $243K in mid-June. Weekly downloads were relatively consistent, hovering around 9K to 10K, with a slight increase towards the end of the quarter. Active users also displayed a steady rise, starting at 383K and reaching 423K by late May before stabilizing around 414K.
Hinge Dating App: Match & Meet maintained a steady revenue stream, with weekly figures fluctuating between $139K and $159K. The app's downloads followed a consistent pattern, averaging around 9K to 12K throughout the quarter. Active users saw a notable increase, growing from 259K to 310K by mid-June, before slightly dipping to 308K towards the end of the month.
LivU - Live Video Chat experienced varied revenue, with weekly earnings ranging from $15K to $29K. Downloads remained relatively low, fluctuating between 284 and 542. Active users showed a slight decline, starting at 9.2K and ending the quarter at approximately 7.6K.
Flatmates had a consistent performance in terms of revenue, maintaining figures between $11K and $17K. Weekly downloads were stable, averaging around 2.5K. The app's active users gradually increased from 16.6K to 18.3K over the quarter.
This data showcases the dynamic nature of the lifestyle app market in Australia during Q2 2022. For more detailed insights, visit Sensor Tower.