AI Insights · Timothy · July 2022
Top 5 Insurance Apps in South Africa Q2 2022 Performance
Discover the performance of the top 5 insurance apps in South Africa during Q2 2022, with data on downloads and active users.
In the second quarter of 2022, the top 5 insurance apps in South Africa showed varied performance metrics in terms of weekly downloads and active users. Here's a detailed look into how each app performed, based on data from Sensor Tower.
Discovery from Discovery Limited exhibited consistent weekly downloads throughout the quarter. The downloads ranged from a low of around 4.8K in mid-April to a peak of about 7.4K in late March and early May. Active users remained relatively stable, fluctuating between approximately 68K and 74K weekly.
OUTsurance experienced a gradual decline in weekly downloads from late March, starting at around 5.1K and dropping to a low of about 2.1K by mid-April. However, downloads picked up slightly towards the end of the quarter, reaching about 2.8K. Active users followed a similar trend, decreasing from around 10.3K in late March to about 6.7K by the end of June.
Pineapple maintained a steady download rate with minor fluctuations. Weekly downloads ranged from approximately 1.8K to 2.8K, with a noticeable peak in early April. Unfortunately, data on active users for Pineapple was not available.
Clientèle showed a steady increase in weekly downloads over the quarter. Starting at around 1.7K in late March, downloads peaked at about 2.1K by mid-June. Similar to Pineapple, active user data for Clientèle was not provided.
Naked Insurance saw a positive trend in weekly downloads. Downloads started at around 1.4K in late March and gradually increased, reaching a peak of approximately 2.1K by the end of June. Data on active users for Naked Insurance was also not available.
For more detailed insights and data on other apps, visit Sensor Tower.