Top 5 Insurance Apps Performance on Unified Platform in Israel, Q2 2022

In Q2 2022, the top 5 insurance apps in Israel exhibited diverse trends in their performance metrics, as observed from Sensor Tower data. Here's a closer look at the weekly downloads and active users for each app.

ביטוח ישיר experienced a peak in weekly downloads with 7.3K in the week of April 25. However, the overall trend was a gradual decline, ending the quarter with approximately 2.6K downloads in the last week of June.

הלחצן של כלל showed a steady increase in weekly downloads throughout the quarter, starting at 2.3K at the end of March and reaching over 5.2K by the end of June. The app maintained consistent growth in user acquisition.

הפניקס - Smart Travel saw significant growth in weekly downloads, particularly in June. Downloads surged from 2.7K at the end of March to a high of 7.1K in the last week of June, indicating a robust upward trend.

הראל – ביטוח נסיעות לחו"ל also demonstrated a positive trend in weekly downloads, starting at 1.7K at the end of March and climbing to 4.4K by the end of June. This steady increase highlights growing interest in the app.

Lastly, מגדל had a varied performance in weekly downloads, with a notable peak of 4K in the last week of March. Despite fluctuations, the app maintained a stable user base, ending the quarter with approximately 2.5K downloads. Active users for מגדל showed a slight dip from 12.8K at the end of March to around 10.8K by the end of June, with some fluctuations in between.

For more detailed insights and data, visit Sensor Tower.