AI Insights · Timothy · July 2022
Top 5 Finance Apps in Central America Q2 2022: Performance Insights
Discover the performance of the top 5 finance apps in Central America during Q2 2022, including trends in downloads and active users.
In Q2 2022, the top 5 finance apps in Central America showcased notable trends in downloads and active users. Here's a closer look at the performance of BBVA México, Banco Azteca, Mercado Pago: cuenta digital, Spin by OXXO-Tu Cuenta Digital, and Coppel: compras en línea.
BBVA México saw its weekly downloads fluctuate between 167K and 212K, with a peak in the week of May 9. The app maintained a robust user base, with weekly active users ranging from 8.6M to 9.8M, peaking in early May.
Banco Azteca experienced steady weekly downloads, averaging around 140K to 157K, with slight dips and peaks throughout the quarter. Active user numbers were consistent, fluctuating between 3.9M and 4.4M, reaching a high in late April.
Mercado Pago: cuenta digital recorded weekly downloads ranging from 126K to 155K, with a noticeable peak at the end of May. The app also saw a strong presence in active users, with numbers varying between 2.6M and 3.2M, peaking in late May.
Spin by OXXO-Tu Cuenta Digital had consistent weekly downloads, staying within the 129K to 143K range. The app's active users grew steadily, starting at 342K and reaching up to 426K by the end of June.
Coppel: compras en línea saw varied weekly downloads, peaking at approximately 169K in mid-May and dipping to around 103K in June. The app's active users fluctuated between 1.4M and 1.6M, with a peak in mid-May.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
