AI Insights · Timothy · July 2022
Top 5 Finance Apps in Brazil: Q2 2022 Performance
Discover the performance trends of the top 5 finance apps in Brazil during Q2 2022, including download rates and active user metrics.
The second quarter of 2022 saw notable trends in the performance of Brazil's top finance apps across both iOS and Android platforms. Here’s a closer look at the weekly downloads and active user metrics for the top 5 finance apps, based on data from Sensor Tower.
CAIXA Tem experienced significant weekly downloads, peaking at over 1.1M in late March and late May. The app saw a steady decline in downloads by the end of June, reaching approximately 0.5M. Weekly active users exhibited an upward trend in April, peaking at around 10.7M in late May, before declining to roughly 8.1M by the end of June.
Nubank: Conta, Cartão e mais maintained a strong presence with weekly downloads fluctuating between 0.5M and 0.7M throughout the quarter. Active users showed stability, peaking at approximately 38.6M in early June and slightly declining to around 37.8M by the end of the quarter.
FGTS had a notable surge in weekly downloads in early April, reaching around 0.8M, but gradually decreased to about 0.3M by late June. Active users followed a similar trend, peaking at over 7.4M in mid-April and dropping to approximately 4.4M by the end of June.
PicPay: Conta, Cartão e Pix showed stable weekly downloads, ranging from 0.3M to 0.4M. Active users peaked at around 16.1M in early May and saw a slight decline to approximately 15.0M by the end of June.
C6 Bank: Cartão, conta e mais! had consistent weekly downloads, fluctuating between 0.3M and 0.4M. Active users increased steadily, peaking at around 8.3M in early June and ending the quarter with approximately 8.1M.
For more detailed insights into the performance of these apps and others, visit Sensor Tower.