AI Insights · Timothy · July 2022
Top 5 Dating Apps in South Africa Q2 2022: Performance Insights
An overview of the performance of the top 5 dating apps in South Africa during Q2 2022, featuring trends in downloads, revenue, and active users.
In the second quarter of 2022, the top dating apps in South Africa saw varied performance in terms of downloads, revenue, and active users. Here's a closer look at the data from Sensor Tower for the top 5 dating apps on a unified platform.
Tinder Dating App: Chat & Date experienced fluctuations in weekly downloads, peaking at approximately 17K in late April. Weekly revenue saw a steady increase, reaching around $32.9K by the end of April and maintaining a similar level throughout the quarter. Active users showed a slight decline from roughly 202K in early May to about 177K by the end of June.
Bumble Dating App: Meet & Date had a consistent performance in weekly downloads, hovering around 1.5K to 2.2K. Revenue showed a notable rise, with weekly earnings peaking at approximately $16K in mid-June. Active users remained relatively stable, with a slight increase from about 64K in March to nearly 67K by the end of June.
Grindr - Gay Dating & Chat saw steady weekly downloads, averaging around 1.4K to 1.8K. Revenue peaked at approximately $8.9K in the last week of June. Active users remained stable throughout the quarter, with a slight increase from around 56K in March to about 54K by the end of June.
Badoo: Dating. Chat. Friends showed a significant increase in weekly downloads, peaking at nearly 24K in early May. Revenue also saw a rise, reaching about $9.2K by the end of June. Active users fluctuated but generally increased, starting from around 271K in March and reaching approximately 291K by the end of June.
Hinge Dating App: Match & Meet maintained a steady download rate, with weekly downloads ranging from 1.2K to 1.5K. Revenue showed an upward trend, peaking at around $5.7K in the last week of June. Active users remained relatively stable, with a slight decrease from approximately 65K in March to about 59K by the end of June.
These insights provide a snapshot of the dating app market in South Africa for Q2 2022. For more detailed analysis and additional data, visit Sensor Tower.