Top 5 Dating Apps Performance in Kenya (Q2 2022)

The second quarter of 2022 saw interesting trends in the performance of the top 5 dating apps on a unified platform in Kenya. Data from Sensor Tower reveals key insights into weekly downloads, revenue, and active user metrics for Tinder Dating App: Chat & Date, Bumble Dating App: Meet & Date, AfroIntroductions: Afro Dating, Badoo: Dating. Chat. Friends, and OkCupid Dating: Date Singles.

Tinder Dating App: Chat & Date experienced a steady increase in weekly revenue, peaking at approximately $4.1K in mid-June. Weekly downloads fluctuated, reaching a high of 12.2K in the week of April 18 but dropping to around 7.2K by the end of June. The app's weekly active users saw some variability, with a peak of 97K in late May and a low of 82K in mid-June.

Bumble Dating App: Meet & Date showed a notable upward trend in both revenue and downloads. Weekly revenue peaked at around $2K in early June, while downloads reached a high of 3.2K in mid-June. Active users increased significantly, starting at 14.7K in late March and growing to 28.3K by mid-June.

AfroIntroductions: Afro Dating demonstrated steady growth in weekly revenue, peaking at $494 in mid-June. Downloads fluctuated, with a high of 6K in mid-May and a low of 4.2K in late May. The app's active users saw a gradual increase, starting at 5.8K in late March and reaching 7.4K by mid-June.

Badoo: Dating. Chat. Friends had relatively stable weekly revenue, peaking at $458 in early May. Weekly downloads showed an upward trend, peaking at 4.4K in mid-June. The number of active users increased from 55.6K in late March to 67K by mid-June.

OkCupid Dating: Date Singles saw a mixed performance. Weekly revenue peaked at $407 in early May, while downloads reached a high of 2.6K in early June. Active users increased steadily, starting at 19K in late March and growing to 25.2K by mid-June.

For more detailed insights and data, visit Sensor Tower.