AI Insights · Timothy · July 2022
Top 5 Books Apps Performance in Madagascar Q2 2022
An overview of the performance of the top 5 books applications in Madagascar during Q2 2022, including trends in downloads, revenue, and active users.
In the second quarter of 2022, the top 5 books applications in Madagascar showcased varying performance trends in terms of downloads, revenue, and active users. This data, sourced from Sensor Tower, provides insights into the app market dynamics in the region.
Baiboly (Malagasy Holy Bible) experienced relatively consistent weekly downloads, fluctuating between 104 and 161. Downloads peaked at 161 in the week of April 11 and then saw some variations, ending the quarter at 143 downloads in the final week of June.
La Bible en Français. L Segond had a more dynamic download pattern, with weekly downloads ranging from 29 to 66. The highest number of downloads was recorded in the week of May 2 with 66 downloads. The app maintained a steady download rate towards the end of the quarter, with 58 downloads in the final week of June.
Wattpad - Read & Write Stories showed significant activity in both downloads and active users. Weekly downloads ranged from 117 to 180, peaking at 180 in the week of April 25. Active users fluctuated slightly, starting at 1.75K in late March and reaching up to 1.84K by the end of June. Revenue for Wattpad varied, peaking at approximately $33 in the last week of March and decreasing to around $5-$10 in the subsequent weeks.
Hinovel - Read Stories saw a notable peak in weekly downloads, reaching 282 in the week of April 18. Active users also rose significantly, starting at 302 in late March and peaking at 519 in mid-April. Revenue had a substantial spike to around $103 in mid-April but generally ranged between $12 and $42 in the following weeks.
Onlynovel, a newer entrant, showed modest downloads, with a peak of 87 in the week of April 25. Revenue was minimal, only registering $2 in the final two weeks of June.
For more detailed insights, visit Sensor Tower.
