AI Insights · Timothy · July 2022
Top 5 Apparel Apps Performance in South Africa - Q2 2022
Explore the performance trends of the top 5 apparel apps in South Africa during Q2 2022, including weekly downloads and active users.
In the second quarter of 2022, the top 5 apparel applications in South Africa showed varied performance in terms of downloads and active users. Here’s a closer look at the trends for each app.
SHEIN - Shopping Online saw a notable fluctuation in weekly downloads throughout Q2. Starting at approximately 91K downloads in late March, the app experienced a peak of nearly 99K in mid-April before gradually declining to around 46K by the end of June. Active users for the app remained relatively stable, hovering around the 500K mark, with a slight increase to about 576K in early June.
Nike: Shoes, Apparel, Stories maintained a consistent download rate, starting at around 7.3K downloads per week and ending at approximately 6.6K. The app's active users showed a gradual increase from 29.4K in late March to about 31.6K by mid-May, stabilizing around this figure for the rest of the quarter.
Lyst: Shop Fashion Brands exhibited a varied download trend, beginning with approximately 6.7K downloads and spiking to about 13.6K by the end of June. Active users for the app grew steadily from around 24.9K in late March to over 35.8K by the end of the quarter.
ZARA experienced a consistent pattern in weekly downloads, with a significant peak of approximately 13.9K in mid-June. Active users mirrored this trend, starting at around 35.3K and rising to over 51K by mid-June, before settling at about 37.8K by the end of the quarter.
ZAFUL - My Fashion Story showed a declining trend in downloads, beginning at around 6.6K in late March and dropping to about 1.1K by the end of June. Active users also saw a decrease, from approximately 17.8K in late March to around 7.1K by the end of June.
For more detailed insights and data, visit Sensor Tower.
