AI Insights · Timothy · July 2022
Top 5 Apparel Apps in Uruguay: Q2 2022 Performance
Review of the top 5 apparel apps in Uruguay for Q2 2022, highlighting trends in downloads, revenue, and active users.
The second quarter of 2022 saw interesting trends for the top 5 apparel apps in Uruguay. Here's a detailed look at their performance, based on data from Sensor Tower.
ZARA experienced a significant increase in weekly downloads, peaking at around 6.9K in the week of June 20. This surge was mirrored in its active users, which climbed from 6.2K at the end of May to about 13.7K in the same week of June.
SHEIN - Shopping Online maintained a consistent download rate, with numbers ranging from 721 to 1.3K throughout the quarter. Its weekly active users showed steady growth, starting at approximately 19.8K at the end of March and reaching around 22.6K by the end of June.
Hollister Co. had a stable download rate, with weekly downloads fluctuating between 158 and 205. Active users also saw a slight increase, moving from 1.2K at the end of March to around 1.4K by the end of June.
Newchic-Fashion Shopping had a decline in downloads, dropping from 239 in late March to just 58 by the end of June. Similarly, active users decreased from 317 to 176 over the same period.
FARFETCH - Shop Luxury Fashion saw a gradual decline in both downloads and active users. Downloads fell from 251 to 42, while active users dropped from 494 to 268 during the quarter.
For more detailed insights and data, visit Sensor Tower.
