Top 5 Apparel Apps on Unified Platform in the US: Q2 2022 Performance

In the second quarter of 2022, the top five apparel apps in the United States showed diverse performance trends across download rates, active users, and revenue. Here's a detailed look at the data from Sensor Tower.

SHEIN - Shopping Online enjoyed significant weekly download numbers, peaking at around 576K in early May. However, the app saw a slight decline towards the end of June, settling at approximately 458K. Active users fluctuated but remained strong, starting at 12.3M in late March and ending at roughly 12.5M in late June.

Nike: Shoes, Apparel, Stories had a steady stream of weekly downloads, with a notable dip to 169K in late May, but rebounded to around 231K by the end of June. Active user numbers saw a significant spike in late April, reaching over 4.1M, and remained relatively high, ending the quarter at approximately 3.5M.

GOAT – Sneakers & Apparel experienced a decline in weekly downloads, beginning at around 131K in late March and dropping to approximately 93K by the end of June. Active users also showed a downward trend, starting at 2.4M and ending at about 2.1M.

Nike SNKRS: Sneaker Release saw varying download numbers, peaking at approximately 150K in late April and dipping to around 73K in early June. Active users increased from 1.5M in late March to 1.7M by the end of June, showing a positive trend.

CIDER - Clothing & Fashion had consistent weekly downloads, ranging between 63K and 88K throughout the quarter. The app's active users grew steadily, starting at 163K in late March and reaching 257K by the end of June.

For more detailed insights and data, visit Sensor Tower.