Top 5 Apparel Apps in Turkey Q2 2022 Performance

In Q2 2022, the top 5 apparel apps in Turkey demonstrated varied performance metrics in terms of downloads and active users. Here’s a closer look at their performance based on Sensor Tower data.

FLO AYAKKABI saw a significant fluctuation in weekly downloads, peaking at approximately 133K in mid-April and then experiencing a decline to around 73K by the end of June. Despite this, the app maintained a relatively stable number of weekly active users, starting at around 487K in late March and ending at approximately 388K by the end of the quarter.

DeFacto - Clothing & Shopping experienced a steady increase in weekly downloads, reaching around 79K by mid-April, before stabilizing at approximately 56K by the end of June. The app’s weekly active users showed a slight decline from around 341K in late March to approximately 326K at the end of the quarter.

Modanisa: Online Fashion Shop had a varied download trend, with a peak of about 48K in early April and a drop to around 17K by the end of June. The app’s weekly active users remained more consistent, starting at approximately 144K and peaking at about 230K in mid-April before ending the quarter at around 202K.

Nike: Shoes, Apparel, Stories showed a relatively stable download rate, peaking at around 53K in mid-May. However, by the end of June, downloads had decreased to about 13K. The app’s weekly active users followed a similar trend, starting at around 129K in late March and peaking at approximately 211K in mid-May before declining to about 146K by the end of the quarter.

Skechers Türkiye experienced a decrease in weekly downloads from around 24K in late March to about 7K by the end of June. The number of weekly active users also showed a decline, starting at approximately 55K and ending at around 42K by the end of the quarter.

For more detailed insights, visit Sensor Tower.