AI Insights · Timothy · July 2022
Top 5 Apparel Apps on Unified Platform in Sweden Q2 2022
Discover the performance trends of the top 5 apparel apps in Sweden for Q2 2022, including weekly downloads, revenue, and active user metrics.
In the second quarter of 2022, the top 5 apparel applications in Sweden demonstrated diverse performance trends. Below is a detailed overview of their weekly downloads, active users, and revenue metrics.
SHEIN - Shopping Online saw fluctuations in weekly downloads, starting at approximately 21.9K in late March and peaking at around 27.8K in early April. By the end of June, downloads had decreased to about 16.9K. The app also maintained a strong base of weekly active users, beginning the quarter with 309.8K and reaching a high of 376.4K by mid-May before settling at 347.8K by the end of June.
H&M - we love fashion exhibited a varied download pattern, initiating with 12K downloads in late March, dipping to around 7K in mid-June, and rebounding to approximately 9.3K by the end of the quarter. The app's weekly active users saw a steady rise, starting from 147.7K and peaking at 170.2K in early May, concluding the quarter at 165.9K.
Zalando – Online fashion started the quarter with 6.1K downloads, experienced a peak of about 9.7K in early April, and ended June with 6.2K downloads. The app's weekly active users showed a consistent trend, beginning at 187.2K and closing at 181.3K, with minor fluctuations throughout the quarter.
ABOUT YOU Online Fashion Shop had an interesting trajectory in downloads, starting with 3.5K in late March and reaching a high of 7.9K by the end of May. The downloads then tapered off to 4.8K by the end of June. The app's weekly active users displayed growth from 28.6K to 37.1K by early June, ending the quarter at 33.3K.
ZARA exhibited a gradual increase in downloads, beginning with 3.2K in late March and peaking at 11.1K in mid-June, before concluding the quarter with 3.7K downloads. The weekly active users for the app started at 50.2K and saw a peak of 62K in mid-June, settling at 48.5K by the end of June.
These insights highlight the dynamic nature of user engagement with these top apparel apps in Sweden. For more detailed analytics and insights, visit Sensor Tower.
