Top 5 Apparel Apps in Portugal: Q2 2022 Performance

In the second quarter of 2022, the top 5 apparel apps in Portugal demonstrated varying trends in weekly downloads and active users, according to data from Sensor Tower. Here’s a closer look at how these apps fared.

SHEIN - Shopping Online saw an upward trajectory in downloads, peaking at around 33.4K in mid-April before stabilizing between 24K and 30K towards the end of the quarter. The app also maintained strong user engagement, with weekly active users fluctuating between 426.9K and 521.8K, showing a slight dip towards the end of June.

ABOUT YOU Online Fashion Shop experienced a more gradual download trend, starting at approximately 12.6K and reaching a high of 16.2K in early April, before tapering off to about 10.5K by the end of June. Active user numbers remained relatively stable, hovering around 96K to 103K, with a notable increase to 100.3K in the last week of June.

Nike: Shoes, Apparel, Stories had a modest download performance, with weekly downloads ranging from 3.9K to 6K. Active users showed minor fluctuations, starting at approximately 75.7K at the beginning of the quarter and ending at around 70.3K.

ZARA showed a consistent download pattern, with a significant spike to 11.9K in the week of June 20. Active users also saw a considerable increase during this period, peaking at 80.1K in the same week, before settling at about 70K by the end of June.

H&M - we love fashion had weekly downloads that varied, with notable peaks at 8.9K in mid-June and 5.3K in the week of June 20. The app maintained a strong user base throughout the quarter, with weekly active users ranging from 107.2K to 134.1K.

For more detailed insights and data, visit Sensor Tower.