AI Insights · Timothy · July 2022
Top 5 Apparel Apps Performance in Peru Q2 2022
The top 5 apparel apps in Peru showed varied performance in downloads and active users during Q2 2022, with notable trends in user engagement.
The second quarter of 2022 saw interesting trends in the performance of the top 5 apparel apps on a unified platform in Peru. This analysis, based on data from Sensor Tower, provides insights into weekly downloads and active users for each app.
adidas: Shop Shoes & Clothing experienced significant growth in weekly downloads, peaking at approximately 27K in mid-June. This surge in downloads was accompanied by an increase in weekly active users, rising from around 137K at the end of March to nearly 195K by mid-June.
SHEIN - Shopping Online demonstrated consistent weekly downloads, averaging around 9K throughout the quarter. Weekly active users for SHEIN remained stable, with a slight increase from about 130K in late March to 136K by the end of June.
Platanitos showed steady weekly downloads, with figures hovering around 8K. The app's weekly active users also exhibited stability, maintaining an average of approximately 15K throughout the quarter.
ZARA had a notable spike in weekly downloads, reaching over 9K in the third week of June. This increase was reflected in its weekly active users, which jumped from around 12K in early June to over 20K by mid-June.
Newchic-Fashion Shopping maintained moderate weekly downloads, with numbers fluctuating between 1K and 2K. Weekly active users for Newchic saw a gradual increase, peaking at around 4K in mid-June before slightly declining towards the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
