Top 5 Apparel Apps in Oceania Q2 2022

The second quarter of 2022 saw notable performances from the top 5 apparel applications in Oceania on a unified platform, encompassing both iOS and Android. Here, we examine the trends in downloads and active users for these popular apps.

SHEIN - Shopping Online had a strong presence with weekly downloads fluctuating from around 42.5K at the start of April to approximately 33.9K by the end of June. Active users peaked at nearly 700K in late May, before experiencing a gradual decline to about 665.9K by the end of the quarter.

Nike: Shoes, Apparel, Stories showed consistent growth in weekly downloads, starting at around 9.9K and rising to approximately 14.1K by the end of June. Active users increased significantly, from roughly 78.7K in late March to about 98.9K at the quarter's end.

JD Sports saw weekly downloads ranging from 6.6K to 8.7K, with a noticeable peak in mid-June. Active users remained relatively stable, hovering between 26.6K and 30.2K throughout the quarter.

H&M - we love fashion experienced a varied trend in weekly downloads, starting at 6.7K and reaching up to 9K by the end of June. Active users saw a steady increase, peaking at around 128K by the end of the quarter.

UNIQLO AU exhibited growth in weekly downloads, starting at 4.5K and climbing to about 8.7K by the end of June. The active user base also increased, starting at 48K and reaching approximately 58.7K by the end of the quarter.

For more insights and detailed data, visit Sensor Tower.