AI Insights · Timothy · July 2022
Top 5 Apparel Apps in New Zealand for Q2 2022
Discover the performance of the top 5 apparel applications in New Zealand for Q2 2022, including trends in downloads, revenue, and active users.
In Q2 2022, the top 5 apparel applications in New Zealand showed varying performance trends in terms of downloads and active user engagement. Here's a look at how each app fared.
SHEIN - Shopping Online maintained a consistent presence with weekly downloads fluctuating between 6.3K and 8K. The app saw its downloads peak at 8.1K in the week of April 18. Weekly active users remained stable, hovering around the 100K mark, with a slight increase to approximately 105K by the end of June.
Culture Kings New Zealand experienced a varied download trend, starting the quarter with around 1.5K downloads and peaking at 2.4K in the week of May 30. This app did not have weekly active user data available for the quarter.
JD Sports saw a steady increase in weekly downloads, reaching a peak of 2.3K in the week of April 18. Active users also trended upwards, starting at approximately 4.9K and rising to around 5.9K by the end of April, with a slight decline to 5.4K by the end of June.
Nike: Shoes, Apparel, Stories showed a notable spike in weekly downloads, reaching 2.6K in the week of May 16. Active users also increased significantly, peaking at around 12K in mid-May and maintaining a stable user base of approximately 10K through the end of the quarter.
Glassons had consistent download numbers, ranging from 768 to 1.1K, with a peak of 1.1K in the week of June 20. Active users remained steady, averaging around 9.5K throughout the quarter.
These insights are based on data from Sensor Tower, where you can find more detailed analytics and trends.
