Top 5 Apparel Apps in Norway Q2 2022

In Q2 2022, the top 5 apparel apps in Norway showed varied performance in terms of weekly downloads and active users, according to Sensor Tower data. Here’s a detailed look at each app's performance over the quarter.

ABOUT YOU Online Fashion Shop saw a significant spike in weekly downloads, peaking at approximately 31.6K in the week of April 25. This was followed by a decline, stabilizing around 4.4K by the end of June. Active users mirrored this trend, reaching a high of 38.6K in early May before settling at about 23.2K in the final week of June.

H&M - we love fashion maintained consistent weekly downloads throughout the quarter, peaking at around 4.9K in mid-June. The active user base showed robust growth, starting at 88.4K and reaching a peak of approximately 104.9K by the end of June.

SHEIN - Shopping Online experienced steady weekly downloads, with numbers ranging from 2.6K to 4.5K. Active users increased progressively, beginning at 50.4K and climbing to about 59.8K by the end of the quarter.

Zalando – Online fashion also showed a stable download trend, with weekly downloads consistently around the 3K to 4K mark. The app had a strong active user base, starting at 110.8K and seeing a slight dip before ending the quarter at approximately 107.6K.

Finally, ZARA saw a notable increase in weekly downloads, peaking at about 9.8K in mid-June. Active users grew from 21.9K to a peak of 33.7K around the same period, and then leveled off to around 25.9K by the end of June.

For more detailed insights and data, visit Sensor Tower.