Top 5 Apparel Apps in the Netherlands: Q2 2022 Performance

In the second quarter of 2022, the top 5 apparel apps in the Netherlands showcased varying performance trends in terms of weekly downloads and active users. Here’s an overview based on data from Sensor Tower:

SHEIN - Shopping Online experienced consistent weekly download numbers, peaking at around 30.4K in early April and maintaining an average of approximately 26.3K downloads towards the end of June. The app's weekly active users saw a general upward trend, starting at 707K in late March and reaching over 807K by the end of June.

Zalando – Online fashion showed a moderate increase in weekly downloads, rising from 10.2K in late March to 13.4K by the end of June. The active user base exhibited fluctuations, peaking at 338K in mid-June before slightly decreasing to 324K at the quarter's close.

H&M - we love fashion displayed variable weekly download numbers, with notable peaks at 12.9K in early May and a slight dip to around 5.7K in early June. The active user count followed an upward trend, beginning at 233K in late March and reaching 273K in mid-June before settling at 254K by the end of the quarter.

ZARA had a steady increase in weekly downloads, with a significant spike to 25.3K in mid-June. The app's active user numbers mirrored this trend, starting at 87K in late March, peaking at 120K in mid-June, and ending the quarter at approximately 91K.

ABOUT YOU Online Fashion Shop saw steady weekly downloads, ranging from 5.5K to 9.2K, with a peak in early June. Weekly active users showed a notable increase, starting at 84K in late March and reaching as high as 119K in mid-May before stabilizing around 78K by the end of June.

These insights highlight the dynamic nature of user engagement and app popularity in the apparel sector within the Netherlands. For more detailed analytics and trends, visit Sensor Tower.