AI Insights · Timothy · July 2022
Top 5 Apparel Apps Performance on Unified Platform in Nigeria Q2 2022
In Q2 2022, top apparel apps in Nigeria saw varied performance in downloads and active users, with SHEIN-Shopping Online leading in both metrics. More insights available from Sensor Tower.
In the second quarter of 2022, the top 5 apparel applications in Nigeria experienced diverse trends in downloads and active users, as revealed by Sensor Tower data. Here’s a closer look at the performance of these apps on a unified platform.
SHEIN-Shopping Online saw a consistent pattern in weekly downloads, starting at 3.5K and peaking at 4.3K in late June. Active users also exhibited a steady climb, beginning at 27.3K and reaching a high of 33.6K by the end of the quarter.
ASOS experienced modest growth in weekly downloads, starting at 1.2K and reaching 1.6K by mid-June. Active users showed a slight fluctuation, beginning at 10.9K and ending at 10.5K.
Fashion Nova had a relatively stable trend in weekly downloads, starting at 855 and peaking at 1.1K in early June. Active users increased from 5.7K to 6.3K over the quarter.
PrettyLittleThing demonstrated a steady increase in weekly downloads, beginning at 720 and peaking at 1.2K in early June. Active users showed a consistent rise from 4.7K to 5.5K.
Format experienced an upward trend in weekly downloads, starting at 826 and reaching 1.3K in early June.
For more detailed insights and data, visit Sensor Tower.
