AI Insights · Timothy · July 2022
Top 5 Apparel Apps Performance in the Middle East - Q2 2022
Explore the performance trends of the top 5 apparel apps in the Middle East during Q2 2022, with insights into downloads, revenue, and active users.
In the second quarter of 2022, the top 5 apparel apps in the Middle East showed varied performance trends across downloads, active users, and revenue. The data, sourced from Sensor Tower, offers a comprehensive view of these leading applications on a unified platform.
SHEIN - Shopping Online exhibited strong weekly downloads, peaking at approximately 190K in mid-April. However, a decline was observed towards the end of June, dropping to around 124K. The app maintained a high level of weekly active users, starting at 4.1M at the end of March and reaching a peak of 4.6M in early June, before decreasing to approximately 3.6M by the end of the quarter.
Namshi - We Move Fashion saw fluctuating weekly downloads, with a notable high of 95K in mid-April and a significant increase to 86K towards the end of June. The app's weekly active users showed a steady rise from 310K at the beginning of April to approximately 361K by the end of June.
Styli-Online Fashion Shopping had a varied download trend, starting at 42K in late March and experiencing a peak of 69K at the end of June. Weekly active users followed a similar pattern, beginning at 139K and increasing to 171K by the quarter's end.
VOGACLOSET - فوغا كلوسيت experienced a gradual increase in weekly downloads, starting at 35K in late March and rising to 42K by the end of June. The app's weekly active users also grew from 85K to approximately 95K over the same period.
ZARA maintained a consistent download trend, with weekly downloads peaking at around 32K in early June. The app's weekly active users saw a slight increase, starting at 171K at the end of March and reaching approximately 191K in early June, before ending the quarter at 169K.
For more detailed insights and data, visit Sensor Tower.
