AI Insights · Timothy · July 2022
Top 5 Apparel Apps in Madagascar Q2 2022
Discover the performance of the top 5 apparel apps on a unified platform in Madagascar during Q2 2022. Data insights are provided by Sensor Tower.
During the second quarter of 2022, the top 5 apparel apps in Madagascar showed varied performance in terms of downloads and active users. Here’s a closer look at the trends:
SHEIN - Shopping Online had a stable trajectory in weekly downloads, ranging from 106 to 186, with a peak of 186 in mid-June. Weekly active users exhibited a slight increase from 971 at the beginning of April to 1203 by the end of June, indicating consistent user engagement.
ZARA experienced a substantial rise in weekly downloads, starting from 13 at the end of March and peaking at 83 in the week of June 20. Active users fluctuated, beginning at 653 and seeing a high of 818 in early April before settling at 732 at the end of June.
Myntra - Fashion Shopping App saw a modest range in weekly downloads, from 7 to 18. Active users held relatively steady, with a slight dip towards the end of the quarter, starting at 233 and ending at 198.
PrettyLittleThing had a fluctuating download pattern, with a notable peak of 21 in early May. Active users were sparse, with the highest recorded at 30 at the end of May.
ASOS - Discover Fashion Online showed a varied weekly download count, ranging from 2 to 18, with no active user data available for this period.
These metrics from Sensor Tower highlight the diverse engagement levels and user interest in apparel apps in Madagascar during Q2 2022. For more detailed insights, visit Sensor Tower.
