AI Insights · Timothy · July 2022
Top 5 Apparel Apps in Kenya Q2 2022
Explore the performance of the top 5 apparel apps in Kenya during Q2 2022, including weekly downloads and active user trends.
In Q2 2022, the top 5 apparel apps in Kenya showcased varying performance trends in terms of weekly downloads and active users. Here's a breakdown of their performance based on Sensor Tower data.
SHEIN - Shopping Online saw its weekly downloads fluctuate, starting at approximately 3.9K in late March and peaking at around 4.2K towards the end of June. Active users demonstrated a steady increase from 19.6K to 22.2K over the quarter.
Bellewholesale had a more varied download pattern, beginning with 2K downloads in late March, dipping to 641 in early May, and rising again to 2.4K by mid-June. Active users showed a consistent growth from 1.6K to 2.1K during the same period.
Namshi - We Move Fashion experienced a similar trend. Downloads started at 2K in late March, dropped to a low of 408 in early May, but rebounded to 2.1K by mid-June. Active users followed a comparable trajectory, starting at 2.2K, dipping to 762 in early May, and climbing back to 2.1K by mid-June.
Fashion Nova - Online Shopping showed a steady increase in downloads from 1.8K in late March to nearly 2K by mid-June. Active users also rose consistently from 6.6K to approximately 7.1K over the quarter.
Newchic-Fashion Shopping exhibited a more erratic download pattern, starting at 1.7K in late March, dipping to 188 in late May, and rising again to 1.1K by mid-June. Active users mirrored this trend, beginning at 2.5K, dropping to 923 in late May, and climbing back to 2.1K by mid-June.
This data sourced from Sensor Tower highlights the dynamic nature of the apparel app market in Kenya. For more detailed insights, visit Sensor Tower.
