Top 5 Apparel Apps Performance in Italy Q2 2022

During the second quarter of 2022, the top 5 apparel apps in Italy experienced notable trends in downloads and active users. Here’s a detailed look at the performance of these leading applications.

SHEIN - Shopping Online saw its weekly downloads fluctuate throughout the quarter, peaking at around 105K in the week of April 18. The app maintained a solid user base, with weekly active users ranging from approximately 3.8M to 4.4M, reaching a high of 4.4M in mid-May.

Zalando – Online fashion experienced a steady trend in downloads, with a notable increase to 53K in mid-April before stabilizing around 38K to 45K towards the end of the quarter. Active users for Zalando showed a slight decline from over 1M in late March to around 987K by the end of June.

ABOUT YOU Online Fashion Shop had a significant spike in downloads, hitting a peak of approximately 175K in the first week of May. However, downloads decreased to around 20K by the end of June. The app's active users saw an upward trend, reaching nearly 364K in mid-May before settling at around 238K towards the end of the quarter.

Nike: Shoes, Apparel, Stories maintained a consistent download rate, with numbers hovering around 20K to 32K. Active users grew from around 369K at the start of the quarter, peaking at 489K in mid-May, and ending at approximately 403K by late June.

ZARA exhibited stable download trends, with a noticeable increase to 26K in the final week of June. The app's active users showed variability, peaking at 442K in mid-April and ending the quarter at around 370K.

These insights come from Sensor Tower, where more detailed data and analysis on app performance can be found.