Top 5 Apparel Apps in Israel Q2 2022: Unified Platform Performance

In the second quarter of 2022, the top 5 apparel apps in Israel showed varied performance metrics across weekly downloads and active users. Here’s a closer look at how these apps fared on a unified platform, combining data from both iOS and Android.

SHEIN - Shopping Online experienced a dynamic quarter in terms of downloads and active users. Weekly downloads peaked at around 28.3K in the week of April 18, while the lowest was approximately 17.5K in the last week of June. Active users saw a steady increase, reaching nearly 298K in early June and maintaining around 282K towards the end of the quarter.

ZARA exhibited consistent download numbers with a notable spike to 7.2K in the week of June 20. Active users also showed a positive trend, peaking at about 37.3K in the same week, before settling at around 32K by the end of June.

adidas: Shop Shoes & Clothing saw fluctuating download numbers, with a high of approximately 6K in mid-May and a low of around 550 in late June. Active users increased significantly in early June, reaching about 18.8K, but declined to roughly 13.1K by the end of the quarter.

Nike: Shoes, Apparel, Stories maintained a steady stream of downloads, peaking at 3.3K in early June and dipping to around 2.3K in the week of June 20. Active users followed a similar trend, with numbers rising to approximately 8.8K in mid-June and decreasing to around 7.2K by the end of the quarter.

ASOS - Discover Fashion Online experienced steady downloads, with the highest being around 3.1K in mid-April and the lowest at about 1.7K in the last week of June. Active users showed stability throughout the quarter, peaking at approximately 71.1K in mid-April and ending the quarter at around 59.2K.

These insights are derived from Sensor Tower data. For more detailed analysis and further insights, visit Sensor Tower.