AI Insights · Timothy · July 2022
Top 5 Apparel Apps Performance in Ghana Q2 2022
Discover the performance trends of the top 5 apparel applications in Ghana for Q2 2022, including downloads and active user metrics.
In the second quarter of 2022, the top 5 apparel applications in Ghana showcased varying performance metrics on a unified platform. This analysis covers the weekly downloads and active user trends for these popular apps. All data is sourced from Sensor Tower.
SHEIN-Shopping Online experienced a notable increase in weekly downloads, starting from 344 in late March and peaking at 892 in mid-April. Although there was a slight dip in May, downloads picked up again in June, reaching 709 in the final week. On the other hand, weekly active users steadily grew from 2.8K at the end of March to 4.2K by the end of June.
AFRICAN FASHION 2024 saw a moderate but consistent performance in downloads. The app maintained around 400 downloads per week throughout most of the quarter, with a slight drop in late May. However, it bounced back in June, reaching 440 downloads in the final week.
African Men Fashion showed a similar trend. Starting with 313 downloads in late March, the app saw a peak of 464 downloads in mid-April. Although there was a noticeable decline in late May, the downloads picked up slightly, ending the quarter with 331 downloads.
African Dresses had a relatively stable performance with weekly downloads fluctuating between 190 and 336. The app saw a slight dip in May but ended June with 274 downloads.
Lastly, ASOS experienced a significant spike in weekly downloads in mid-April, reaching 756, followed by a drop to 140 in mid-May. The app's active user base also saw fluctuations, peaking at 2.3K in late April and stabilizing around 1.4K towards the end of June.
For more detailed insights and data, visit Sensor Tower.
