Top 5 Apparel Apps in the UK Q2 2022: Unified Platform Performance

In the second quarter of 2022, the top 5 apparel applications in the United Kingdom demonstrated diverse performance metrics across downloads and weekly active users. Here’s a closer look at the trends for these leading apps:

SHEIN - Shopping Online showed a steady climb in weekly downloads, peaking at about 116.9K in mid-June. The app maintained a strong presence with weekly active users rising from approximately 1.96M at the end of March to about 2.4M by late June.

JD Sports experienced a notable increase in weekly downloads towards the end of the quarter, reaching around 50K in the last week of June. Weekly active users also saw an upward trend, ending the quarter with approximately 252K users.

Nike: Shoes, Apparel, Stories had a relatively stable performance in weekly downloads, peaking at about 42.9K in mid-May. The app also saw a gradual increase in weekly active users, moving from approximately 341K at the end of March to about 394K by late June.

CIDER - Clothing & Fashion reported a significant spike in weekly downloads in early May, reaching up to 50.3K. Weekly active users also increased from approximately 36.7K at the end of March to around 104.7K by mid-May, though it experienced some fluctuations towards the end of the quarter.

H&M - we love fashion saw a peak in weekly downloads in mid-June with around 45.8K. Weekly active users consistently increased, starting from approximately 367.9K at the end of March and reaching up to about 426K by the third week of June.

For more detailed insights and comprehensive data on these and other apps, visit Sensor Tower.