AI Insights · Timothy · July 2022
Top 5 Apparel Apps in France: Q2 2022 Performance
Discover the performance trends of the top 5 apparel apps in France for Q2 2022, including download rates, active user counts, and revenue insights.
In the second quarter of 2022, the top five apparel apps in France showed varied performance across several key metrics, including weekly downloads and active users. Here’s a closer look at how each app fared:
SHEIN - Shopping Online experienced fluctuating weekly downloads, starting at approximately 76K in late March and peaking at around 110K in mid-April. The app's weekly downloads declined gradually towards the end of June, finishing at roughly 73K. Active users for the app showed a peak in mid-May at about 2.66M, with a slight dip to 2.34M by the end of the quarter.
Zalando – Online fashion saw a varied pattern in weekly downloads, beginning with 51K in late March, peaking at 64K in mid-April, and ending the quarter at around 45K. Active user numbers showed a similar trend, starting at 882K, peaking again in early May at 889K, and then stabilizing around 854K by the end of June.
Nike: Shoes, Apparel, Stories demonstrated a notable increase in weekly downloads, particularly in late April and early May, reaching up to 50K. Downloads then settled to around 27K by the end of the quarter. The app’s active user count showed a significant rise, especially in May, peaking at approximately 630K, and ending the quarter at 519K.
CIDER - Clothing & Fashion had a stable download rate throughout the quarter, beginning around 15K and peaking at approximately 27K in late April. By the end of June, downloads were about 15K. Active users for CIDER increased steadily, starting at 23K in late March and reaching around 51K in mid-May, before slightly dropping to 45K by the end of June.
H&M - we love fashion showed a consistent pattern in weekly downloads, hitting a peak of approximately 33K in early May, then stabilizing around 20K towards the end of June. Active users peaked at about 650K in late June, marking a significant increase from the 545K seen at the start of the quarter.
For more detailed insights into these trends, data is sourced from Sensor Tower, where further analytics and reports can be accessed.
