Top 5 Apparel Apps in Finland, Q2 2022

During the second quarter of 2022, several apparel applications showed varying performance trends in Finland. In this article, we will delve into the weekly downloads and active user metrics for the top 5 apparel apps: SHEIN - Shopping Online, ABOUT YOU Online Fashion Shop, Zalando – Online fashion, H&M - we love fashion, and JD Sports. The data comes from Sensor Tower, and more insights can be found there.

SHEIN - Shopping Online had a notable quarter with weekly downloads fluctuating between 3.5K and 5.7K. The peak was observed in mid-April with about 5.7K downloads. Active user metrics for this app showed a consistent trend, starting at around 63K in late March and rising to approximately 69.5K by the end of June.

ABOUT YOU Online Fashion Shop experienced a mixed quarter. Weekly downloads started strong at 5.4K in early April but gradually declined to 1.2K by the end of June. Active users mirrored this trend, starting at 24.7K in early April and ending at 21.3K in late June.

Zalando – Online fashion maintained a steady download rate, with weekly downloads ranging from 2.6K to 3.4K throughout the quarter. The app's active users remained relatively stable, starting at 98K in late March and ending at approximately 93.5K by the end of June.

H&M - we love fashion showed a varied performance in downloads, starting at 2.9K in late March, dipping to 1.5K in early April, and peaking at 3.1K in early May. Active users demonstrated a positive trend, starting at 82K in late March and reaching around 96.7K by the end of June.

Finally, JD Sports had a modest performance in downloads, with weekly figures fluctuating between 864 and 1.5K. Active users showed a slight increase, starting at 5.2K in late March and ending at approximately 5.4K by the end of June.

These insights from Sensor Tower highlight the dynamic nature of app performance in the apparel sector in Finland during Q2 2022. For more detailed insights, visit Sensor Tower.