AI Insights · Timothy · July 2022
Top 5 Apparel Apps in Europe Q2 2022: Unified Platform Performance
Explore the performance trends of the top 5 apparel apps in Europe for Q2 2022, based on weekly downloads and active users.
The second quarter of 2022 saw notable performance trends among the top 5 apparel apps in Europe on a unified platform, covering both iOS and Android. Here’s a detailed look at the weekly downloads and active user metrics for these leading apps.
SHEIN - Shopping Online experienced a peak in weekly downloads of approximately 1M in mid-April, with a gradual decline to around 731K by the end of June. Weekly active users saw a slight fluctuation, starting at 19.1M and ending the quarter at 19.2M.
Trendyol: Fashion & Trends showed a significant increase in weekly downloads, peaking at 458K in late May, before stabilizing around 307K by the end of June. Weekly active users remained relatively stable, starting at 22.1M and ending at 23.5M.
Zalando – Online fashion saw a steady increase in weekly downloads, reaching around 390K in early June. Active users also showed an upward trend, starting at 6.2M and ending at 6.1M.
H&M - we love fashion demonstrated consistent performance in weekly downloads, peaking at 330K in early May and ending the quarter at 230K. Weekly active users increased from 5.7M to 6.4M over the same period.
ABOUT YOU Online Fashion Shop exhibited a notable spike in weekly downloads, with a peak of 479K in mid-May, before declining to approximately 123K by the end of June. Active users saw a rise from 2M to 2.5M during the same timeframe.
These insights highlight the dynamic nature of user engagement and downloads across top apparel apps in Europe. For more detailed data and insights, visit Sensor Tower.
