Top 5 Apparel Apps in Egypt: Q2 2022 Performance Overview

In the second quarter of 2022, the top 5 apparel applications in Egypt showcased diverse performance metrics. Here's a closer look at the key trends for each app, based on data from Sensor Tower.

SHEIN-Shopping Online saw a significant increase in weekly downloads, peaking at around 52.9K in the week of May 9. Although there was a slight decline towards the end of the quarter, the app managed to maintain a strong presence with weekly active users peaking at approximately 472.4K in the week of May 23.

H&M MENA - Shop Fashion Online experienced a steady decline in weekly downloads, starting at 12.2K in late March and dropping to around 5.5K by mid-June. Despite this, the app's weekly active users remained relatively stable, with a slight dip from 75.7K at the beginning of the quarter to around 64.1K by the end of June.

Town Team maintained a consistent performance with weekly downloads fluctuating between 5.6K and 9K throughout the quarter. Weekly active users showed a similar trend, starting at 15.7K in late March and closing the quarter at approximately 16.4K.

Max Fashion - ماكس فاشون displayed a fluctuating download trend, with a peak of 10.8K in mid-April and a low of 5K in late June. Weekly active users followed a similar pattern, peaking at around 32.7K in mid-April before settling at approximately 25.2K by the end of June.

Zara witnessed a steady increase in weekly downloads, reaching a high of 8.2K in mid-April. The app's weekly active users showed a stable trend, peaking at around 67.4K in mid-April and maintaining around 58.9K towards the end of June.

For more detailed insights and data, visit Sensor Tower.